Meet Team YC


valerie mayen jane birkin

Valerie is the CEO, the lead designer, the creator, the innovator, the mover and shaker, the fearless leader, the Chief of Awesome behind the Yellowcake empire. Not only is she an award-winning, multi-talented artist – she is also one of the kindest souls you’ll ever meet. As a sustainable clothing designer, she values that the clothing she creates be not only beautiful, but also that it serves a functional purpose beyond aesthetics. (Ever wonder why we place such importance on pockets here at YC?) Valerie started this company on nothing more than hard work, and it shows in every thread and seam in her timeless, handmade designs.

One of Val’s greatest assets is her curious mind – she is never one to shy away from asking the tough questions and prompting someone to explain the WHY. She is always open to others' opinions – even hot takes – and thought processes. We learn new insights from her every day, and are consistently trying to plumb the depths of her wisdom.

Valerie knows how important it is to give back to the community, and to provide opportunities to others. We love that about her. She never wavers from her missions of sustainability, education, and helping others. Valerie’s huge heart combined with her ambitious personality and relentless drive has been her formula for success as she grows Yellowcake Shop. She is making waves in the sustainable, #slowfashion industry.

She is, as one customer aptly described her on our Facebook page, “the modern woman of our time. She's fearless, a mom, a wife, and a business women. Truly an inspiration to not only our city (Cleveland) but to anyone starting their career or wanting to pursue their dreams.”

Valerie is also one of the most fun people you could ever get the chance to know. She loves her family – she is full of adoration for her husband Jason, her daughter Luna, and her dog Salt. Valerie loves movies and her favorite tv shows; she’s the first to want to chat with you about the drama in last night’s episode!

It’s tenacious thought-leaders like Valerie that make a lasting impact in today’s world. As someone who is always willing to learn, listen, and grow her talents and skills – we admire her and aspire to be more like her.

Valerie is wearing the YC Classic Trench

*Jane Birkin photo source unknown

*Photo of Valerie by Hilary Bovay


kira heeley farrah fawcett

You’ve never met a personality quite like our girl Kira (aka: Kiki)... and we promise you, once you know her, you can’t help but love her!

Kira is a menagerie of many things: intelligent, outgoing, upbeat, quick witted, strategic, daring, loyal, hard working and most of all, kind.

As a professional roller skating dynamo and former derby girl, she knows a thing or two about being a bad ass. She’s sharp as a tack and as articulate as they come as our lead Junior Associate in the Sales & Marketing department here at YC HQ.

Kira knows her way around social media like a pro and is a whiz at projections and growth strategies. She is a veritable encyclopedia of information and suffice it to say, a treasured asset at Yellowcakeshop.

We owe a large portion of our success to Kira’s hard work and dedication in furthering our mission to positively impact the fashion industry. Kiki is making moves for the art of handmade like you’ve never seen! 😉

She’s three parts funky, two parts sunshine, and 100% pizza... and we’re one million times grateful 😘 🍕


Kira is wearing the YC Ultra Tri-Pocket Cardigan in maroon

*Farrah Fawcett Photo by Walt Disney Television via Getty Images Photo Archives/Walt Disney Television via Getty Images)

*Photo of Kira by Hilary Bovay